Note: This is our last post of 2011! We’ll see you all back on the blog on January 9, 2012!
It’s not quite time to break out the champagne yet! Before you ring in the new year, take a few moments to evaluate 2011. If you’re in the writing phase of your self-publishing journey, take a good, hard look at Shannon’s Writing Review and Resolutions post from last week.
Regardless of where you are in the publishing process, however, there are always marketing actions you can take to garner a bit of publicity for yourself and earn new readers. Let’s evaluate how you did in that arena this year and begin thinking about how to accomplish even more next year!
The positives: What did you accomplish?
Even if you did nothing else this year, taking the time to sit down now and THINK about marketing is a gigantic positive. Aside from that, however, jot down anything else you did to get your name out there — tweeting, newsletters, selling books, blogging, etc. We’re all about motivation and positivity here, so pat yourself on the back for any and all positive marketing steps you took this year.
The negatives: Where did you fall short?
The best laid plans of mice and men…well, you know. Continue Reading

During a period of unemployment in 2004, I did a lot of soul-searching about my career and a lot of reading for pure escapism. It was at this time that I read Nicholas Sparks’ Three Weeks With My Brother, and I tried to absorb the fact that he received a million-dollar advance for this book. After I got over the initial shock of that fact, I remember thinking, “Holy cow! He’s a good writer, but I know I can do this, too.” I’ve been writing since that day in 2004.

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