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How Fiction Authors Can Steal Marketing Ideas from Their Non-Fiction Friends

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I abhor playing team sports. I presume I’m not alone in this dislike, but I do feel the need to share my reasoning. You see, it’s not that a bad teammate or anything like that. It all goes back to middle school: in 6th grade, I went from being the tallest person in my class […]

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12 Ideas for Email Updates (You’ll Actually Enjoy Writing)


I know, I know. You saw the title of this post and thought, “oh man. Here’s Toni again, going on and on about mailing lists.” Here’s the thing, though: mailing lists rock. In fact, sending an email is even more effective than social media for communicating with your fans. Since I know so many of […]

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5 Mind-Blowing Facebook Stats


Here’s a fun fact that will make you feel really old: As of February 2013, Facebook’s been around for nine years. Were you one of the first to join back in 2004 when it was exclusively for college kids? I’m semi-proud to say I’ve been a Facebook user since late 2004, when my school (Florida […]

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7 Ways Buffer Will Change Your Life

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How much time are you wasting with Twitter? I don’t mean that Twitter in and of itself is a waste, but if you think about how much time you spend tracking down things to share, writing tweets, shortening links, and scheduling or posting your tweets — how many hours are we talking about per week? […]

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8 Book Marketing Tasks To Tackle BEFORE Your Book Is Published


“Before anything else, preparation is the key to success.” -Alexander Graham Bell I like to be prepared. As an INFP personality type (in other words, one of those crazy introverts), jumping into a new situation with only a vague idea of how things will go is  terrifying. At odds with my penchant for preparation, however, […]

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