The following is a guest post by Cara Alwill Leyba.
To say self-publishing feels a bit like the Wild West would be an understatement. After the gut-wrenching, obsessive decision to independently publish your work (should I just wait? What if I find an agent that can sell this? Am I ruining my career?), the real work begins.
I thought I had it all planned out. I had dates. I had launch parties lined up. I had blog tours scheduled. I was extremely
And then Amazon published my book a month early.
You see, when you “approve” your book for sale in the Createspace platform, Amazon begins building out your sales page. This process can take anywhere from 3-4 weeks. Right. Try 8 hours!
I logged into my Createspace account the morning after I approved my book for sale to check on my Kindle conversion process, and I discovered that not only had my book gone “live” on Amazon, it had already started selling copies! I had to make a quick decision to either keep it “hush hush” or roll with it.
I chose to roll.
And you know what? By 3 pm that day, my book had climbed to the #1 spot in the “Happiness” category.
By deciding to ride the wave, my excitement and energy was literally jumping through the interwebs. I was all over Twitter and Facebook sharing my book with my fans. I emailed everyone I knew. I used every hash tag possible to reach other indie authors. I did an impromptu interview on my Blog Talk Radio show.
I had no time to be nervous; my book was published! In retrospect, Amazon’s little surprise party worked in my favor. My passion took the driver’s seat.
The best thing you can do to promote your book (aside from doing as much research as you possibly can and putting out the best possible version of your work) is to learn how to roll with the punches. Things are not going to go smoothly. There will be hiccups. There will be highs, and lows.
But, if you can allow your nerves to take a back seat, and let your passion drive, you will succeed.
So I want to know, how have you dealt with surprises self-publishing has thrown your way?
Cara Alwill Leyba is an author, radio host and certified wellness coach from NYC who empowers women to live their most effervescent lives and celebrate themselves. Cara’s breakout blog, TheChampagneDiet.com boasts a following of thousands of loyal readers and has been featured in a host of publications worldwide. Her book Sparkle: The Girl’s Guide to Living a Deliciously Dazzling, Wildly Effervescent, Kick-Ass Life is free on Kindle through 10/9!