Let’s face it: much of book marketing is rather, well, static. Enter book trailers — much like the familiar trailers (previews) you see for movies and television shows, book trailers bring your book to life with visuals and a soundtrack. The best trailers build anticipation and encourage sharing by offering the viewer/reader something capitvating, unique and different.
Book trailers come in all shapes and sizes, from professionally-edited in Premiere to a slideshow in Windows Movie Maker. We want to know: what do you think about these prolific promotional tools? Tell us:
- Have you created (or do you plan to create) a book trailer for your book? If so, what tools did you use? How long did it take you?
- Has a book trailer motivated you to check out a book? Has one ever turned you off of a book?
- Are book trailers an effective promotional tool? Are certain genres better suited for book trailers?
- Why are book trailers growing in popularity?
- Are the most effective book trailers those professionally made? Can you tell the difference between professional and amateur trailers?
We can’t wait to hear your responses! To join the discussion, please leave a comment below addressing any (or all) of the above questions. Also, mention the discussion to your indie author friends — we’d love to hear from everyone!