Vin Diesel — the less attractive dude in the Fast & Furious movies — has 46 million Facebook likes.
Forty. Six. Million.
The actor joined Facebook in April 2009, a time when only one person had over a million likes (President Barack Obama).
Vin was the second.
His page quickly skyrocketed to #1 — passing major corporations like Coca-Cola who were undoubtedly spending truckloads of cash on social media. Facebook was so confounded by this (Vin Diesel? Seriously?) they called him up to their offices demanding to know what in the [bleep] he was doing.
So what’s his secret?
Well, Vin didn’t return our requests for a Duolit exclusive interview (I think he’s probably at work on Fast & Furious 47: Go Kart Kingdom), but just like we broke down the product launching genius of Justin Timberlake and marketing savvy of Will Smith, we decided to bring you the Vin Diesel School of Facebook.
Grab your pencils and highlighters kids, this is going to make a world of difference for your Facebook account.
Here are the five tips you need to know:
1. Be real
This is the #1 most important thing for any social media outlet: Be yourself.
What Vin Does: Vin writes all his posts himself — not via a paid PR person — because that’s the only way his fans can get to know his personality. That means he shares some personal details about his life along with updates about his latest film projects.
Here’s a post he shared along with a photo of his mother:Continue Reading