Book clubs and independent authors — seems like a match made in heaven, right? But how do you go about connecting with clubs, and what should you take into account before reaching out? Check out the following tips from author Stephen McCutchan, who’s sharing a few things he’s learned about promoting his book with book clubs:
Is Your Book a Good Read for a Group?
Consider the mutual value of having your book selected by a book club for their discussion. First, book clubs always need material that will engage them in a good discussion. Members will be delighted if in addition to a good story, the themes explored in the book can raise interesting questions about the issues we face in life.
After chapter 5 in my novel, A Star and a Tear, for example, I included the following questions:
- Do you agree with Frank’s analogy that society treats sex offenders the way that the biblical society treated lepers?
- In what way do people use both sexuality and spirituality in a search for transcendence?
Such lively discussions have the additional effect of deepening relationships between members of the group. For you, of course, a group purchase means more sales and more people reading your book — increasing the possibility that they will also mention it to others outside their group. If the key to marketing success is to create a buzz about your writing, then a book club can help you.Continue Reading