Support Indie Authors? Become an Indie Ninja!

Giving It Away [Guest Post]

The followng is a guest post by Grant Piercy. Check out Grant’s previous guest post, Quoting Lyrics and Dodging Copyright Issues. Want to submit a guest post? Read our overview and drop us a line!

It might interest you to know that even though I consider myself a writer and an author, I’ve never submitted a manuscript to a legacy publisher. Neither have I ever attempted to get an agent for representation. This might seem like a strange approach for a so-called writer and author, but this is the way of the world now. It’s not just the state of the publishing industry, but the state of most mass media outlets.

Over a decade ago, Napster was forced to close down by a U.S. District court, and was only truly active for about two years in its original form. By then, the damage was done. Napster exposed an unfair pricing model for the music industry. People wanted music, single songs most of the time, but were always forced to purchase entire albums (usually with sub-par content) for anywhere between $13 and $20, depending on the chain store (most of which are now out of business, after having put many small, independent record stores out of business themselves). Napster showed the true power of the Internet — sharing information and media content between a host and thousands of users. And it was all free.

This all seems like ancient history now — a mere reality of a zeitgeist that’s been in upheaval since the start of the new millennium. Music was just the beginning. With increased networking capabilities and the availability of high-speed, broadband internet in the years since, enormous files are downloaded in mere seconds — where megabytes in the old Napster days used to possibly take hours. Music, movies, radio, television shows, podcasts, books — they’re all available from anyone who wants to give them away.

Then there’s the legacy distributors: music labels, movie studios, and book publishers. It started with music, which already had a nice free component in radio and television distribution (at least when MTV played music). Movie studios and television networks got scared (rightly) that it would soon be as viable to pirate movies and shows as it had been to pirate music. The RIAA and MPAA began to go after these pirates pretty hard. What they really did was show the contempt they had for people who were fans of their products, and here’s why: they were prosecuting people for being fans.
(more…)

The Old Shell Game of Publishing [Guest Post]

The following is a guest post from Allan Douglas and an entry in February’s Self-Publishing Writing Contest. Click here to vote for the winner of this month’s contest. Want to help out your fellow indie authors? Consider entering March’s contest!

There was a time when publishing a book was pretty straightforward; you had two courses. One: find an agent to represent you, seek a publisher who in turn will produce and promote your book and pay you for the privilege of doing so. Two: take your manuscript to a vanity press and pay them to produce your book so you could promote and sell it yourself.

Today you still have those choices, but you also have the option of going the route of some form of self-publishing. This choice has been around in the form of vanity presses (they prefer the term “subsidy press”) but that route has always been very expensive. Technology has come to our rescue by making eBooks and Print On Demand (P.O.D.) books available directly to authors. Now we can choose to sidestep the agent, thumb our noses at the publisher and go directly from manuscript to publication, if we want to.

As a result, some agents have decided to embrace the new model by becoming publishers themselves. Some publishing houses are cutting deals directly with successful indie authors. And many new “publishers” are springing up all over the place. (more…)

Self-publishing is not a new thing! [Guest Post]

The following is a guest post from William Joel and an entry in February’s Self-Publishing Writing Contest. Click here to vote for the winner of this month’s contest. Want to help out your fellow indie authors? Consider entering March’s contest!

Recently, with the emergence of one Publish-on-Demand service (POD) after another, there seems to have been an explosion of self-published works. Some might even view this as the being a new way to be published, but they’d be misinformed. Self-publshing has been around for as long as there have been books. In fact, in the field of book creation, professional publshing houses are Johnny-come-latelies.

Instead of traveling all the way back to the birth of books, or even the days of rows and rows of monks, hand-copying texts, we only need to begin with the advent of moveable type. Think Gutenberg and the 15th century.

Once it was possible to mass produce books, which meant dozens or hundreds of copies, books could exist in the hands of the average person. Of course, the average person did not know how to read, or if he did read poorly. Details, details.

Still, it was a beginning. At that time, the printer was the publisher, and the marketer, etc. Or, more likely, the author was everything but the printer. Over time, small publishing houses did emerge, but there was still lots and lots of notable books that were “self-published.” (more…)

Self-Publishing: Perils, Pitfalls, and Promise [Guest Post]

The following is a guest post from Lisa Cohen and an entry in February’s Self-Publishing Writing Contest. Click here to vote for the winner of this month’s contest. Want to help out your fellow indie authors? Consider entering March’s contest!

If you’d have asked me a year ago about self publishing, I would have given you all sort of persuasive reasons why it wasn’t right for me. A year ago, it wouldn’t have been right, not because of any intrinsic problem with going ‘indi’, but primarily because I hadn’t educated myself about the process.

Technology has driven the incredible rise of the ebook. Author tools, some free, others low cost, have made the barrier to self publishing very low, indeed. That is both a blessing and a curse. It means that the biggest obstacle to publishing isn’t price, knowledge, or equipment; it’s discoverability. When any ordinary Joe or Jane Writer can upload a file and in moments have an ebook for sale in multiple venues, what’s to stop that writer from doing so?

The promise of the author-as-publisher is very alluring, especially with the royalty rates as generous as they are on the self publishing platforms. It’s hard to justify holding out for the brass ring of a book contract when the typical hardcover will earn the author far less than each ebook independently released. (more…)

Short but Sweet [Guest Post]

The following is a guest post from Barry Skelhorn and an entry in February’s Self-Publishing Writing Contest. Click here to vote for the winner of this month’s contest. Want to help out your fellow indie authors? Consider entering March’s contest!

Self-publishing has its up and downs — just ask any aspiring writer.  Like those authors I also been through the process for three books now and I am happy with the results. The middle parts can and will test your nerve and patience. I spent months writing, editing, and polishing my work. Only when I thought I had finished – I realised you never are when you self-publish.

Marketing should always have been on your list of to-dos even while you’re writing the first draft. It sounds strange but once you build up momentum with readers through blogging, forums or general face to face conversation from the beginning you are on the right track. With that in mind, I would like to share my experiences of a marketing tool that could help measure if people are taking an interest in your work.

The tool I am talking about is the website www.bitly.com. Its primary purpose is to shrink down web links. This in turn, makes ‘bit.ly’ links easier and cleaner to put into whatever media you want. I fell I should also mention that this site is free to sign up and use – maybe I should have mentioned that earlier. (more…)