AN: We’re taking the week off from original posts to focus on returning some e-mails and answering your questions — so let ‘er rip! Today, I’m posting an excerpt and a link to a guest post I wrote for Marketing Tips for Authors. It was originally published on June 22, 2010.
What if say the wrong thing?
What if my writing isn’t good enough?
What if no one buys my book?
We’ve all been there. Marketing anxiety is something the vast majority of authors have to deal with and is a commonly given reason for shrugging off book marketing. Forgoing book marketing, however, can seriously hurt your book’s chances for success.
How do we work up the courage to put ourselves (and our book) out there? As Ambrose Redmoon says,
“Courage is not the absence of fear, but rather the judgment that something else is more important than fear.”
In this case, selling more copies of your book is a pretty compelling reason to conquer that fear!
The process of conquering book marketing fear doesn’t mean you have to get up on stage at your Barnes and Noble to discuss the finer points of writing and take questions from your local version of Comic Book Guy. Start small — utilize the seven tips below to move past marketing fear and sell more books!