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Improve Book Marketing with NaNoWriMo Principles

NaNoWriMo is in full swing! Even if you’re not involved in the caffeine-fueled word count addiction that goes along with it, the principles behind NaNoWriMo can benefit all authors, no matter their current phase in the writing/publishing process.

Last week, Shannon discussed how to apply NaNoWriMo to your everyday writing. For those of you who already have books out, however, and want to see those sales ramp up just in time for the holidays, I’m going to focus on applying these principles to book marketing.

4 NaNoWriMo Principles to Enhance Book Marketing and Increase Sales

Have daily goals.

If you’re familiar with Duolit, you know our absolute adoration for goals and, during NaNoWriMo, they’re practically essential. Breaking down 50,000 words into manageable chunks makes the whole thing seem more bearable, and, along the same lines, breaking down a sales goal of a certain number of books in a certain number of weeks (say, 100 in 10 weeks), allows you to create even shorter-term processes and objectives to help you achieve that once-lofty goal.Continue Reading

3 NaNoWriMo-Inspired Lessons for Everyday Writing

We’re a little over a week into National Novel Writing Month now and the competition is in full swing. We’re glad to hear that so far everyone who’s done our NaNoWriMo check-in has yet to turn into a zombie and that you’re meeting your writing goals. Keep up the great work!

But what about those us who decided not to take a shot at the 50,000 word marathon this year? What can we learn from NaNoWriMo that can help us with our writing outside of the competition?

We’ve put together a quick list of three NaNoWriMo features that can turn us all into better writers:

1. The motivation of word count goals.

Fifty thousand words in 30 days is a huge chunk of writing that makes a lot of writers uncomfortable. But reasonable writing goals are an excellent means of staying focused and motivated to complete your work. Take a close look at your schedule and be really honest about the amount of time you can dedicate to writing (we know it’s not as much time as we’d like, but that’s life!) and how much you can realistically write in that time period. Duolit reader Susan Herman suggested using 750words.com to figure out your writing pace and set your goals accordingly (great idea, Susan!). Once you reach your set goal, reward yourself accordingly!

Read more about this subject in our eCourse, How NOT to Write a Book.

2. Write scenes, not stories.

When you are just starting your writing project, it’s easier to focus on scripting scenes instead of entire stories. The tie-ins and transitions can be worked in later. Just to generate your first manuscript to edit and manipulate, consider using this technique that a lot of NaNoWriMo competitors employ. Create an outline of the primary scenes that will unfold between your characters and focus on writing each scene. What’s the setting? What are the characters’ feelings about what’s happening in the scene? How does their body language reflect these feelings? You’ll be surprised how quickly you can generate a huge chunk of your book’s content.

3. Enjoy the encouragement of the writing community.

One of my favorite parts of NaNoWriMo is the camaraderie of the participants. It’s not about competing with each other, it’s about competing against time, distractions and impossibility to do something amazing. Everyone encourages each other, shares battle scars and celebrates every achievement. You’ll find if you engage with the writing community on Twitter and Facebook that this is just the nature of writers as a whole. That’s one of the things we’ve found with Duolit–there are thousands of writers out there and the internet has given us all a place to meet, get to know each other, and share our experiences. That friendship and encouragement goes a long way on the tough days when you need someone to say, “If I can do it, you can do it!”

We hope these tips can help you guys bring the best parts of NaNoWriMo into your daily writing lives, even if you’re not a part of the competition this year. Keep plugging away and your writing dreams will become a reality!

Later days,

– Shannon

Live a little, write a lot: get your NaNoWriMo swag!

First off, congratulations to “Live a little, write a lot,” the winner of last week’s poll and Duolit’s Offical 2011 NaNoWriMo slogan! Thanks to Sadey for creating this slogan for us. For her contribution, Sadey has also become an honorary yearly Indie Ninja (we’ll give you a shout about that soon, Sadey)!

Today, on NaNoWriMo Eve, we’d like to show you some swag we’ve created to keep you inspired all month long, all featuring this year’s slogan. Check out our new CafePress store for shirts, sweatshirts, mugs, stickers, journals and more! We created four unique designs from which to choose:


[Link to NaNoWriMo Coffee Stain products]


[Link to NaNoWriMo Blue Swoosh products]


[Link to NaNoWriMo Red Pen products]


[Link to NaNoWriMo Speech Bubble products]

We’re so proud to unveil these products to you guys, and we hope they offer a bit of NaNoWriMo inspiration. Be sure to get lots of sleep tonight (after the candy high wears off), because tomorrow is the big day. We can’t wait to check out your NaNoWriMo projects!

5 Ways to Build Hype before NaNoWriMo

The end of October is nigh, and November will be here in merely a week. You know what that means — NaNoWriMo prep scramble time! Earlier this month, Shannon gave you some tips for NaNoWriMo success in terms of writing, but I’m here to discuss things from a marketing angle.

The time to build up hype for your project is NOW, before the NaNoWriMo craziness begins and the words start flowing!

Blog about your idea, ask for feedback.

Authors are always looking for blog post ideas, and this is an easy one. Simply create a post outlining your NaNoWriMo plot bunny and ask for feedback from your readers. Their ideas might help you get past a sticking point or see a potential pitfall now, before you begin writing.

Search for other participants with the #NaNoWriMo hashtag.

When you’re spending a bit of time on Twitter, search for others participating in NaNoWriMo through the #NaNoWriMo hashtag. If you see someone who you think you could connect with, give them a shout! Everyone can use a friend — especially during the NaNoWriMo frenzy.Continue Reading

Choose Our NaNoWriMo Slogan! [Poll]

Update: The poll is now closed. Congratulations to “Live a little, write a lot,” the winner and Duolit’s 2011 NaNoWriMo slogan! Thanks to Sadey for creating this slogan for us — she’s also become an honorary yearly Indie Ninja!

Back at the beginning of the month, we asked our awesome readers to come up with a creative slogan to be Duolit’s theme for this year’s NaNoWriMo. Boy, did you guys come through! We got a bunch of amazing entries and want to extend a sincere “thank you” to everyone who submitted a slogan.

Alas, however, there can only be one winner. After intense deliberations over s’mores at our meeting last night, Shannon and I chose three slogans to be in contention for the big prize. Your options:

 

Voting will remain open until 6pm ET on October 28th. We’ll announce the winner (as well as introduce some cool NaNoWriMo swag featuring the winning slogan) on Halloween, October 31st!