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Making Your Book Attractive for Book Clubs [Guest Post]


Book clubs and independent authors — seems like a match made in heaven, right? But how do you go about connecting with clubs, and what should you take into account before reaching out? Check out the following tips from author Stephen McCutchan, who’s sharing a few things he’s learned about promoting his book with book […]

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Book Marketing Project: Create a Mailing List Freebie and Write Your Welcome Email


Imagine you’re back in grade school, sitting at your desk and coloring away happily (those were the days, right?) Try to remember: Did you prefer starting with a blank sheet of paper or a coloring book page? I don’t know about you, but I was always more comfortable with that coloring book page — I […]

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5 Steps for Restarting Your Book Marketing Efforts After a Break


“Break’s over.” – Jed Bartlet, The West Wing Life loves to throw curveballs. As soon as you’re feeling good about how things are moving — WHAM! — something comes along to knock you back. If you’re part of our mailing list, you’ve read about the personal curveballs Shannon and I were thrown this summer, but […]

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How to Launch A Book In 3 Steps


The following is a guest post from Nick Thacker. While any kind of launch – whether the launch of a book, a product, or something else entirely – usually involves many steps and lots of pieces, it can also be distilled down into its core components. I’ve launched a few things over the past two […]

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4 Steps to Take Charge of Your Book Launch


Duolit’s rock star (guest posting) road tour is rolling on, with a stop at the Book Marketing Maven!  I made a huge mistake with my first book. I got caught up in the excitement of finally finishing my manuscript that I rushed straight through to the publishing part, ready to share my book with the […]

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