Tumblr 101 for Authors [Guest Post]

The following is a guest post by Adrienne from Design Roast.

tumblrTumblr is a must for any author looking to build a following of readers. It is a platform to promote your writing within a tight-knit community, as well as a place to dynamically tell the world about you and your books through videos, quotes, photos, reblogging, links and just some straightforward text too. The most popular way to share on this site, however, is through the creative use of animated gifs.

What do all of these forms have in common? They’re short, easily digestible content.

Today, a variety of literary figures can be found on Tumblr, including book reviewers, publishers, booksellers and, of course, authors. Tumblr has many opportunities for authors, so keep reading to learn how to get started.

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3 Book Marketing Projects to Tackle in 2014

Photo: vanhookc | FlickrThis is my year.

No more excuses.

2014, I will OWN you!

Sound familiar?

The ringing in of a new year forces us to think about what we’ve achieved in the past twelve months — and how we can do things a bit better this time around.

After the fireworks die down and the champagne stops bubbling, we sit down and make those dreaded…you guessed it: New Year’s Resolutions.

The funny thing about resolutions, though? Their success could be determined by a simple coin flip!

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The Vin Diesel School of Facebook

Vin Diesel — the less attractive dude in the Fast & Furious movies — has 46 million Facebook likes.

Forty. Six. Million.

The actor joined Facebook in April 2009, a time when only one person had over a million likes (President Barack Obama).

Vin was the second.

His page quickly skyrocketed to #1 — passing major corporations like Coca-Cola who were undoubtedly spending truckloads of cash on social media. Facebook was so confounded by this (Vin Diesel? Seriously?) they called him up to their offices demanding to know what in the [bleep] he was doing.

So what’s his secret?

Well, Vin didn’t return our requests for a Duolit exclusive interview (I think he’s probably at work on Fast & Furious 47: Go Kart Kingdom), but just like we broke down the product launching genius of Justin Timberlake and marketing savvy of Will Smith, we decided to bring you the Vin Diesel School of Facebook.

Grab your pencils and highlighters kids, this is going to make a world of difference for your Facebook account.

Here are the five tips you need to know:

1. Be real

This is the #1 most important thing for any social media outlet: Be yourself.

What Vin Does: Vin writes all his posts himself — not via a paid PR person — because that’s the only way his fans can get to know his personality. That means he shares some personal details about his life along with updates about his latest film projects.

Here’s a post he shared along with a photo of his mother:Continue Reading

5 Steps for Restarting Your Book Marketing Efforts After a Break

“Break’s over.” – Jed Bartlet, The West Wing

Photo: araza123 | FlickrLife loves to throw curveballs.

As soon as you’re feeling good about how things are moving — WHAM! — something comes along to knock you back.

If you’re part of our mailing list, you’ve read about the personal curveballs Shannon and I were thrown this summer, but I’m sure you’ve experienced similar situations, too.

A change in seasons (“Summer’s here — I’m going outside!”), big life events (“I’m having a baby!”) and just the simple ebb and flow of life all affect our priorities, habits and schedules.

At some point in your writing career, building your fanbase will be the farthest thing from your mind.

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5 Book Promotions That Work

photo by vijay_chennupatiThat rock-n-roll music you hear is blasting from our (figurative) tour bus as Toni and I are currently flying down the Information Super Highway (a.k.a. the World Wide Web) on a mini-tour to visit some of our favorite blogs.

But we don’t want you (our home crowd) to miss out on all the fun!

So here’s a sampler (think of it like an opening act — you can click the link at the end to see the full show) from our stop over at Molly Greene’s fantastic blog.

5 Book Promotions That Work (And 3 That Don’t)

Every author I meet has one question. It’s often disguised by different language and inflection, but it all comes down to the same thing: You want to know how to sell books.

It’s a fair question. You’ve worked hard to write a book, invested some money into production, and now you want to know how you can find fans and make sales. But just as important as knowing what *does* work, you need to know what *doesn’t* work.

So I’m here to share a little bit of both and in turn, answer that one, burning question.

 – WHAT WORKS –

1. KDP Select
Joining KDP Select is the biggest no-brainer promotion for any indie. It’s an absolute must for any book series, but it works for stand-alone titles, too.

But just joining the program doesn’t guarantee you off-the-charts results (the kind you’ve undoubtedly heard of from other author friends). You have to plan out your promotional days just like you’d plan a proper book launch.

Patience, time, and a few strategic investments in paid ads during your promo days (start with Facebook and BookBub) will set your sales on fire.

2. Mailing Lists
Mailing lists are the new social media. Where it used to be easy to communicate with your fanbase via Facebook and Twitter, now the social media sites are so congested your messages get lost in the mix.

To keep your fans hooked and informed of all your latest book news, you’ve got to have a mailing list. It’s easy (and free) to set-up through MailChimp, but the key is coming up with a great incentive for people to join the list. An exclusive excerpt, short story, or alternate POV chapter are all great ways to entice fans to let you in their inbox.

Your list will become your exclusive inner circle of crazy dedicated fans. Keep them happy (and interested) with occasional giveaways and exclusive first-looks, and they will be your go-to resource for advanced readers, street team members, and pre-sell/limited edition opportunities.

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