I know, I know.
You saw the title of this post and thought, “oh man. Here’s Toni again, going on and on about mailing lists.”
Here’s the thing, though: mailing lists rock. In fact, sending an email is even more effective than social media for communicating with your fans.
Since I know so many of our author friends are short on time, when you grab those precious 30 minutes for book promotion, you want the biggest bang for your buck, right?
So, to help you become more mailing list-savvy, I’ve written a bit about writing email updates. And getting folks to join your list.
But, you still have some questions. I totally understand — this isn’t a cut and dry topic! There’s one especially big question that runs through your mind over and over…
I like to be prepared.
With all of the hats you wear as an indie author, have you ever wondered how in the world you’ll fit promotion into your already jam-packed schedule?
I was an advertising major, and our final project was to create an ginormous, cohesive campaign for Coca-Cola.
We're 
