The following is a guest post by Nick Thacker of LiveHacked.
My day job involves working with churches and pastors on setting up their websites to attract visitors to their Sunday services.
It’s certainly a rewarding job, on good days, but one that also comes with its frustrations as well. Namely, I deal with a lot of people who just don’t understand the benefits—the necessity—of having a great looking, fully functioning website.
Their belief seems to be taken straight from the “Field of Dreams” doctrine—“If you build it, they will come.”
No, they won’t.
If you build it, actually, you and your grandpa (if he has Internet on the fishing boat) are the only people who will visit.
The scores of people out there who could actually benefit and learn from what you have to say, and could potentially love what your site has to offer, aren’t going to be “just stopping by” for no reason.
Visitors to your website are won, by strategic and tactical planning, designed to not only put your website’s best foot forward but to also reach them where they already are in your target market.Continue Reading