A + B = You (The Secret Equation Every Author Needs to Know)

Who are you?

I don’t mean in the sense of your name, age, or personality.

I mean, as an author, who are you?

If you had to describe your writing – not a specific book, but just your personal writing style —to a stranger, what would you say?

It’s okay if you don’t know the answer right now.

photo by dbrekkeBecause by the end of this post, you will, thanks to our two secret equations (Yeah, that’s right, you’re getting a two-for-one!).

Defining who you are as an author is about more than just your genre, your book, or your blog.

It’s about what makes you unique.

And once you know what makes you unique, you can find the right readers who will appreciate your unique appeal.

So how do you find out who you are as an author?

Easy – you just have to do the math.

Don’t worry, I’ve got two simple formulas to help you along and all tests will be open book and open notes!

Both of these equations will give you two key elements:

  • Something fans can relate to (in this case, a well-known author)
  • Something that makes you unique

It’s up to you which one fits your writing personality best (Or, if you want to get really crazy, you can use both!).Continue Reading

A Beginner’s Guide to Marketing Indie Literary Fiction [Guest Post]

The following is a guest post by James Campbell.

Over the past few months, certain members of the literati have been occupying themselves with the question of genre vs. literary fiction – what do these terms mean, which is better, and so on.

First there was Arthur Krystal’s piece in the New Yorker, followed by Lev Grossman’s reply in Time, completed by Michael Kardos’s rebuttal to both on the Huffington Post’s book blog.

A quick summation: yes, there is a difference between genre fiction and literary fiction; no, genre fiction is not necessarily ‘lower’ than literary fiction or mere escapism; yes, literary fiction has just as many cliches and tropes as genre fiction; and yes, there are many examples of top quality work and utter crap in both categories, and people shouldn’t pigeon-hole their reading habits to solely one or the other.

Left Out of the Discussion

One thing that wasn’t discussed, however, was how books of each type tend to be marketed specifically within an indie pub context.Continue Reading

Have a Beautiful Author Website for Under $20/mo (Even if You’re Not A Geek)

Ever done a 180° on a subject so fast you got whiplash?

That’s kind of what happened to me this past week.

In case you’re new to the site, or haven’t visited in awhile, last week, we went through a bit of a redesign.

Ready for the true confession?

This fancy new design is a template! *gasp*

Wait…aren’t I the one touting custom web design, shouting from the rooftops about its amazingness and ability to set you apart from other authors?

This isn’t Invasion of the Body Snatchers — I promise, I’m still the same geek.

But, the discussion we’ve been having on the costs of self-publishing got me thinking: with all the costs authors endure to get their work out there, is a custom web design, costing at least $350, really one of the neccesary ones?Continue Reading

Are You Getting the Most Out of Your Author Website? [Guest Post]

The following is a guest post by Nick Thacker of LiveHacked.

My day job involves working with churches and pastors on setting up their websites to attract visitors to their Sunday services.

It’s certainly a rewarding job, on good days, but one that also comes with its frustrations as well. Namely, I deal with a lot of people who just don’t understand the benefits—the necessity—of having a great looking, fully functioning website.

Their belief seems to be taken straight from the “Field of Dreams” doctrine—“If you build it, they will come.”

No, they won’t.

If you build it, actually, you and your grandpa (if he has Internet on the fishing boat) are the only people who will visit.

The scores of people out there who could actually benefit and learn from what you have to say, and could potentially love what your site has to offer, aren’t going to be “just stopping by” for no reason.

Visitors to your website are won, by strategic and tactical planning, designed to not only put your website’s best foot forward but to also reach them where they already are in your target market.Continue Reading

Grow Your Crazy-Dedicated Fanbase through Reader-Centered Book Marketing

This series has been expanded into a step-by-step eBook! Find out more about Building Your Fanbase: A From-Scratch Guide for Indie Authors.

For more on reader-centered book marketing, check out 11 Questions to Turn a Target Market into a Reader Profile3 Steps to Pinpoint Your Crazy-Dedicated Readers’ Favorite Hangouts and How to Engage Your Crazy-Dedicated Fanbase.

What are some of the biggest books in publishing today? Twilight, Harry Potter, The Hunger Games.

What do they have in common?

Well, yeah, the YA genre. And the fanbases transcending any one target market. Also the multi-billion dollar movie franchises. But what else?

Crazy, rabid fans.

These folks will fake engagements to try on Bella’s wedding gown, get a full back tattoo featuring Dumbledore and spend hours creating elaborate signs declaring their love for Peeta.

How would you like to have fans like that going nuts over your book?

Continue Reading